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This is a question that is asked by every small business owner. 95% of my clients ask me how do I increase my google rating?

The problem is, the question in itself could be the wrong way to go about what you are trying to achieve. Having a highly ranked page in google is the end result of having a great business. Google are endlessly working on ways to make this more so.

So the question you should be asking yourself is how do I attract more people to my site without having a page 1 google rating?

This is where it gets easier.

First establish who your target audience is. Second, create original content the engages this audience. Thirdly, spread the availability of this content through every possible channel. Finally, make sure you have the appropriate tracking in place to monitor the performance of your content so you know what works and what does not.

Do this over a period of time and watch your google rating improve.

In my next blog posts I will cover the above four steps in more detail.